Brand

Client

HPB Surgery Department
Promedica Toledo Hospital

Project

Branding + Logo Development

Category

Medical, Print

Scope

Designing a logo for Promedica HPB Surgery involves blending purple for HPB and green for Promedica. It should maintain simplicity, professionalism, and easy recognition. Incorporating surgical elements while aligning with the Promedica brand identity is crucial. The chosen colors evoke trust and expertise, reflecting the quality of care provided. The logo must be versatile across platforms, resonating with both patients and healthcare professionals, instilling feelings of safety and reliability.

Program Used

Adobe Ilustrator

Deliverables

Branding Package with completed logo, fonts, colors and standards

Colors

RGB

30, 175, 119

CMYK

83, 0, 32, 31

HEX

#1EAF77

RGB

113, 41, 120

CMYK

6, 66, 0, 53

HEX

#712978

ENVIRONMENTAL